I CARE
5 min educational film
TOCC 2019
I Care is a dramatised educational film aiming to reduce life-threatening accidents among factory workers. It was commissioned by Fiskars Group, the oldest business still operating in Finland, manufacturing products related to the home, outdoor activities, interior decoration and table setting. Its key brands today include Fiskars, Iittala, Royal Copenhagen, Wedgwood and Waterford.
Directed by Joonas Rutanen
Cinematography Otso Reunanen
Sound design Miki Brunou
Editing Antti Reikko
Produced by Kimmo Kuusimäki/TOCC